Bluestone Communications

Recruit student volunteers and new host sites.

Our team successfully implemented both of our main goals through a series of strategic efforts. We raised awareness among JMU students by posting flyers, utilizing social media, pitching a story to JMU's student publication, and connecting with certain academic departments, which we measured through our volunteer interest form responses. We increased collaboration with Rockingham County public schools by facilitating communication with administrative staff and sending out marketing materials to be distributed in the schools. Together, these efforts have positioned GOTR not only as an after-school program, but as a vital community, empowering young girls across Harrisonburg and the surrounding areas.