#DadHacks

Create a back-to-school campaign for stay-at-home dads.

Our task was to create a print/OOH campaign that promoted Tony's Chocolonely to stay-at-home dads during back-to-school season, that also included a limited-time offer. We wanted to position Tony's as a "win" for dads because it's a feel-good treat that everyone can enjoy. By incorporating the BOGO offer, we were able to use wit and creativity to create our #DadHacks campaign, which highlights how purchasing Tony's chocolate bars make life easier for dad.